IBM wanted to refresh existing aging creative in market to re-energize audiences’ awareness and consideration of IBM’s AI offering. As part of our 3 concepts for this Campaign we illustrated the "Intelligent life"
Your path to your achievements is unique. That’s why IBM provides a complete portfolio that gives you the power to complete your personalized journey to AI. You’re rising beyond challenges, developing innovations and gathering intelligence along the way. You’ve got the data and the determination. We’ve got the technology and expertise that form the wind at your back as you ascend to your next-level success. Because better businesses are built on AI.
